Brands built to last, not to trend.
Brand identities for independent businesses and established brands that want to grow without the environmental cost. Naming, visual language, messaging and guidelines, designed to outlive the next rebrand.
One typeface, every weight from 400 to 900, in a single 46 KB file. It's the one this site uses.
What's included
Logo, wordmark and visual system
Marks that work at every size and on every surface, from a shop sign to a 12×12mm favicon. Built with restraint so they outlast trends.
Naming, messaging and tone of voice
How your brand sounds across your site, packaging and social: clear, confident and honest about what you do.
Brand guidelines and asset library
Everything your team and future suppliers need to keep the brand consistent, delivered as a living document rather than a 40-page PDF nobody reads.
How a branding project runs
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Listen
A proper conversation about what your business actually does, who it serves and what makes it worth keeping around.
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Audit
Where you are now: your existing brand, your competitors, and how your audience sees you today.
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Direction
One or two focused directions with the reasoning behind them, not ten options that leave you to choose for us.
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Build
The identity system, typography, photography direction, guidelines and all the moving parts.
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Hand over
Guidelines, working files and a walk-through, so you can use the brand confidently from day one.
A good fit if you're
- An independent business launching or relaunching with sustainability at its core
- An established brand whose identity no longer reflects how far you've come
- A founder who wants considered creative direction, not a deck of stock mood boards
Branding questions we hear a lot
How much does a brand identity cost?
Brand identity projects at OakFox typically range from £4,500 for a focused visual refresh to £18,000 or more for a full identity system with naming, messaging, guidelines and launch assets. Every quote is shaped around the project rather than a fixed tier, and we send a detailed written proposal after a free first call.
How long does a branding project take?
A focused brand refresh usually takes four to six weeks. A full identity system, with naming, visual language, messaging, guidelines and launch assets, usually runs eight to twelve weeks from kick-off to handover. We agree the timeline while scoping and protect it with weekly milestone reviews.
What makes OakFox a sustainable branding agency?
Sustainability runs through every decision. We only work with collaborators we can verify, recommend print partners on renewable-powered presses, deliver digital assets in formats that are efficient to serve, and challenge clients when they propose greenwashing. We also turn down projects we can't support in good faith.
Do you offer naming as part of a brand identity project?
Yes. Naming is a scoped module in any full identity project, and can also be a project on its own. We research the competitive landscape, generate candidate names with a rationale, check availability at Companies House and common domain registrars, and deliver a shortlist with our reasoning rather than a long list that leaves you guessing.
Where are you based, and do you work in person?
Our studio is at Martland Mill in Burscough, rural West Lancashire, between Ormskirk and Southport and about 45 minutes from central Manchester or Liverpool. Most collaboration happens remotely, and we visit in person for brand discovery workshops, shoots and launches when they matter.
Can you handle the website, marketing and environmental consultancy too?
Yes, and it's how we work best. Branding often leads into web design, development, marketing or environmental consultancy within the same project, and working together gives a far more coherent result than stitching three agencies together.
Branding across the North West
Our studio is in rural West Lancashire. We work with sustainable branding clients locally, across the North West, and remotely across the UK, Ireland and Europe.
Read before you brief anyone
Longer reads on naming, briefing, and what sustainable branding involves.
- Choosing a brand name: the process behind the shortlist How we take a business from a blank page to a defensible name: research, candidate names, availability checks, and a shortlist with reasoning. Read it
- How to brief a branding agency What a useful brief contains, what to leave out, and the questions a good agency should ask you back. Worth reading before you approach anyone, including us. Read it
- What makes a brand sustainable? Beyond the green logo: the operational, supply chain and messaging decisions that separate a genuinely sustainable brand from a greenwashed one. Read it
How green is your website?
Get an A+ to F grade in seconds, with page weight, CO₂ per visit and a verified green hosting check.
Ready for a brand that means something?
Send a few lines about your business and we'll reply within 24 hours to set up a free first call.
We work with businesses in Ormskirk, Burscough, Southport, Preston and Manchester, across Lancashire and elsewhere in the UK.